About Kate

Kate Farrall is a Sacramento-based art business coach who helps working artists juggling multiple income sources to simplify their business and earn $3-5k per month. She’s the founder of the Artist $5k Collective, a program helping artists to build sustainable arts-based businesses. She regularly leads online and in-person professional development workshops for artists, and was the Seeding Creativity NEA grant yearlong program’s mentor, administered by the City of Sacramento.

As a practicing artist, she creates abstract paintings, collages, and sculptures from her studio at ARTHOUSE. She holds an MFA in Photography from California College of the Arts and a bachelor's degree in both Art History, Theory and Criticism, and Photography from the University of Maryland, Baltimore County.

Classes

The current class descriptions below are to give scholarship applicants an idea of what topics each instructor will be covering. These are NOT finalized descriptions, they are to give prospective scholarship applicants a sense of what will be available. Finalized descriptions, schedules, and links are forthcoming.

Please remember to check back frequently for more detailed updates on class dates, times, or registration links. If you have questions about a particular class, please contact the instructor directly.

Artist Workshops as a Repeatable Money System

Workshops are one of the easiest, fastest ways to generate income in an arts-based business, and once you design one that works, it becomes a repeatable money system you can run again and again without starting from scratch every time. This workshop teaches a reliable way to bring in income that also grows your audience, creates new collectors/customers, and gives you content you can reuse for marketing and future offers. A live Q&A is included so attendees can get their questions answered in real time.

Resources included:

• Workshop Presentation PDF 
• Group Workshop Repeatable Money System Worksheet 
• Workshop Profit & Supplies Calculator 
• Template: Approach an Organization to Pitch a Workshop Email

Overall Goal: Attendees will learn a framework they can deploy quickly, improve each time they run it, and plug directly into their larger income plan.

REGISTRATION OPENING SOON

Please contact the instructor if you have questions.

How to Price Your Art for Profit

This workshop empowers artists to price their work with confidence, aiming to meet their financial goals through effective strategies. Participants learn about the consequences of underpricing and overpricing while learning seven pricing methods so they can land on the best prices for their art.

Resource included:

• Art of Pricing Confidently Workbook

Overall Goal: The overall goal of the lesson is to help artists confidently set prices that reflect the true value of their artwork, instead of relying on guesswork or searching online for generic income strategies.

Niche Clarity for Artists

A practical guide for artists to define a clear niche so they can target the right buyers, waste less time, and make selling easier. Includes step‑by‑step worksheets (past buyers, your goals, using AI to streamline), audience examples, community and sales tactics, product ideas for non‑commercial spaces, and ethical advice for joining groups and testing what sells.

Overall Goal: To help artists define a clear, actionable niche, meaning a specific description of who is most likely to buy their art (and why), so marketing, messaging, and choices about where to show up are aligned with real buyers instead of a vague “everyone.”

REGISTRATION OPENING SOON

Please contact the instructor if you have any questions.

In Person Artist Events as a Repeatable Money System

This workshop teaches a reliable way to make consistent income from an art practice, without reinventing the wheel every time you host an event. 

Overall Goal: This training breaks down a repeatable money system for in-person events you can run again and again (and improve each time).

Resource included:

• Repeatable Money System Worksheet

REGISTRATION OPENING SOON

Please contact the instructor if you have any questions