About Kate

Kate Farrall is a Sacramento-based art business coach who helps working artists juggling multiple income sources to simplify their business and earn $3-5k per month. She’s the founder of the Artist $5k Collective, a program helping artists to build sustainable arts-based businesses. She regularly leads online and in-person professional development workshops for artists, and was the Seeding Creativity NEA grant yearlong program’s mentor, administered by the City of Sacramento.

As a practicing artist, she creates abstract paintings, collages, and sculptures from her studio at ARTHOUSE. She holds an MFA in Photography from California College of the Arts and a bachelor's degree in both Art History, Theory and Criticism, and Photography from the University of Maryland, Baltimore County.

Classes

Please remember to check back frequently for more detailed updates on class dates, times, or registration links. If you have questions about a particular class, please contact the instructor directly.

Artist Workshops as a Repeatable Money System

Workshops are one of the easiest, fastest ways to generate income in an arts-based business, and once you design one that works, it becomes a repeatable money system you can run again and again without starting from scratch every time. This workshop teaches a reliable way to generate income that also grows your audience, creates new collectors and customers, and gives you content you can use for marketing future offers. A live Q&A is included so attendees can get their questions answered in real time.

Resources included:

• Workshop Presentation PDF 
• Group Workshop Repeatable Money System Worksheet 
• Workshop Profit & Supplies Calculator 
• Template: Approach an Organization to Pitch a Workshop 
• Email Recording: The workshop will be recorded with searchable transcripts Overall Goal: Attendees will learn a framework they can deploy quickly, improve each time they run it, and plug directly into their larger income plan.
  

Overall Goal: Attendees will learn a framework they can deploy quickly, improve each time they run it, and plug directly into their larger income plan.

When: Wednesday, Oct. 14, 2026, 5-7 pm
Where: Zoom link provided upon registration

Link to register: https://katefarrall.as.me/artistworkshops2026

Please contact the instructor if you have questions: hi@katefarrallcoaching.com

How to Price Your Art for Profit

This workshop empowers artists to price their work with confidence, aiming to meet their financial goals through effective pricing strategies. Participants learn about the consequences of underpricing and overpricing while learning seven pricing methods so they can land on the best prices for their art.

Resource included:

• Art of Pricing Confidently Workbook 
• Recording: The workshop will be recorded with searchable transcripts

Overall Goal: The overall goal of the lesson is to help artists confidently set prices that reflect the true value of their artwork, instead of relying on guesswork or searching online for generic income strategies.

When: Monday, November 16, 2026, 5-7 pm
Where: Zoom link provided upon registration

Link to register: https://katefarrall.as.me/priceyourart2026

Please contact the instructor if you have any questions: hi@katefarrallcoaching.com

Niche Clarity for Artists

A practical guide for artists to define a clear niche so they can target the right buyers, waste less time, and make selling easier. Includes step‑by‑step worksheets, audience examples, community and sales tactics, product ideas for non‑commercial spaces, and ethical advice for testing what sells.

Resource included:

• Niche Clarity Worksheet 
• Recording: The workshop will be recorded with searchable transcripts
  

Overall Goal: To help artists define a clear, actionable niche, meaning a specific description of who is most likely to buy their art (and why), so marketing, messaging, and choices about where to show up are aligned with real buyers instead of a vague “everyone.”

When: Thursday, February 18, 2027, 5-7 pm
Where: Zoom link provided upon registration

LInk to register: https://katefarrall.as.me/nicheclarity2027

Please contact the instructor if you have any questions: hi@katefarrallcoaching.com

In Person Artist Events as a Repeatable Money System

This workshop teaches a reliable way to make consistent income from an art practice, without reinventing the wheel every time you host an event..

Resource included:

• Repeatable Money System 
• Worksheet Recording: The workshop will be recorded with searchable transcripts

Overall Goal: This training breaks down a repeatable money system for in-person events you can run again and again (and improve each time)

When: Wednesday, January 13, 2027, 5-7 pm
Where: Zoom link provided upon registration

Link to register: https://katefarrall.as.me/artistevents2027

Please contact the instructor if you have any questions: hi@katefarrallcoaching.com