Our certified Financial Coaches work with clients toward their future financial goals, helping with safe & affordable financial account access, establishing/building credit, reducing debt, and growing savings.

Gina R. Richardson, Senior Financial Coach

Gina is known for her humorous spirit and ability to relate and bond with others. A 16-year veteran of corporate banking, Gina has built a career educating and inspiring the masses to achieve their lifestyle goals and maintain financially healthy lives. She uses real-life storytelling to speak life into others to inspire and encourage her audience to gain resilience. Gina's greatest passion is serving and inspiring others to maximize their life, be more mindful of their financial goals, and assist others in being more intentional in living an all-around healthy life!

Gina is a member of the prestigious Nehemiah Emerging Leaders Program, sits on the Sacramento Black Chamber of Commerce Young Leadership Collaborative Steering Committee, and is a proud member of Zeta Phi Beta Sorority, Kappa Psi Zeta chapter in Sacramento, CA. She holds a Bachelor of Science degree in Human Resource Management, an Associate in Business Management, and a Certification in Financial Education.

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Sumaya Noori, Financial Coach

Sumaya brings to the FEC several years of experience in retail management and customer service. She also has volunteered as a peer support person with Muslim American Society - Social Services Foundation, where she supported individuals, tapping into their own strengths and resources as they move along in their personal journeys. Sumaya is fluent in English, Dari/Farsi, and Urdu. Being an immigrant and having gone through the struggle of resettlement, she is able to connect with our clients on a much more personal level.

Sumaya has an AA in Liberal Arts from Cosumnes River College, where she worked as an English and Math tutor for her peers with a specific focus on students new to the U.S. schooling system. She is continuing her education as a Biological Science major at California State University, Sacramento. Sumaya enjoys working with people and helping them find the best way to help themselves become more independent, self-sufficient, and comfortable in their lives.

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Jennyfer Ochoa, Financial Coach

Jennyfer previously worked as a Victim Advocate supporting individuals from various backgrounds to establish self-sufficiency. She has experience working in safe houses and crisis lines, providing intensive case management. She is fluent in both English and Spanish. Additionally, Jennyfer earned a bachelor’s degree from Sacramento State University. In working with the IRC, Jennyfer is most excited about supporting clients from diverse backgrounds in achieving their financial goals. Some of her favorite things include watching movies, enjoying desserts, going to amusement parks, and spending quality time with her friends and family.

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LaShon Shaw, Financial Coach

LaShon has over 15 years of experience in social service and community development. She has collaborated with financial institutions and non-profit organizations in over 20 countries across the globe. She has witnessed the transformative impact that quality financial opportunity services can have on individuals and communities, and she strongly believes that everyone should have access to these resources, regardless of their background or financial situation. 

As a member of the FEC team, LaShon is excited to apply her skills and expertise to support the Sacramento community in achieving its financial goals. She is honored to be part of such an incredible organization and is eager to work alongside her colleagues to make a positive difference in the lives of those the FEC serves. During her free time, LaShon enjoys various activities such as cooking, spending time with family, exploring nature with her husband, collecting sneakers, watching comedy shows, and traveling.

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Maureen Paley, Financial Empowerment Center Manager

Maureen oversees the FEC's team of Financial Coaches and regularly works with the City and external partners to support program delivery to the Sacramento community. Maureen holds a Master of Social Work degree from Portland State University and the Accredited Financial Counselor® designation from AFCPE®. Prior to transitioning to social work in 2014, Maureen spent seven years working for global investment managers in product management and marketing. She joined the FEC team as Manager in December 2021.

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